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A&L Word Shop
COPY
CONTENT
CREATIVITY
A&L Word Shop offers precise, targeted, strategic communication, unwavering quality in copy & content, and attentive resolve to creatively tackle your most challenging communication projects across myriad industries, verticals, and brands.
Why A&L Word Shop?
That’s a great question, and we have a great answer. Its all about you. We work directly with your team to develop your strategy and realize the full potential of your brand. How do we do that? Through consistent, clear copy and content. As your partners, we bring mad editing skills, obsessive attention to detail, and unfaltering reliability. We team with you to create a fully collaborative experience which delivers fresh, strong copy that encapsulates your brand strategy. In a hurry? No Problem! We offer quick turn-around with the same high A&L standards. See? We work with you to ensure copy writing happiness.
Work with Us
Our Expertise
Strategy
Our team has hundreds (really, we’ve counted!) of hours designing, organizing and leading groups, forums, and workshops. From school aged kiddos to adults stuck in their writing slump to senior cadets at the world’s top leadership laboratory (aka the US Air Force Academy) we use our strategic super powers to help you achieve your loftiest goals.
Strategy is an evolution; an iterative process. We start by listening to you. Over a great cup of Joe or steeping tea--if that’s your jam, we sit with you and get all up in your pores to find out who you are, what you stand for, and what you want to achieve. We start with research. We collect data from you, from the market environment, and from your competitors (and drink more coffee). Then, we aim our collective powers at maximizing your opportunities and achieving your marketing goals and outcomes.
Copy
We know you can simply plug a few details into an AI processor and get a passable (by some grading standards) piece of writing; so why turn to A&L for your writing needs? We are the ultimate writing nerds, and also (like most humans) consumers of many products. We can assure you, the first whiff we get of AI produced copy or machine generated impersonal mass mailings, our trust for that product or company goes out the window. A computer can’t get to know you or your thoughts and preferences the way we can over that cup of coffee. We think through the evolution of your campaign and strategy beyond the initial AI algorithm. So leave it to us to put the humanness, emotion, and creativity into your creative copy, content writing, or ad writing. Oh, and our grant writing stats are off the charts at an amazing 100% success rate for the grants written to date!
Content
Today’s savvy consumer doesn’t have time to slog through unclear content and loses faith when he/she/they encounter misspellings, grammar infractions, tedious web copy or content. We can help! Like cave diving field guides in spelunking gear, we’ll make the trip through your copy, meander through your websites, and amplify your marketing presence by smoothing over the gaps and seams in your materials. We will audit, edit, and provide feedback reports with strategic suggestions to ensure your customer facing and internal communications precisely target your goals and product vision.
Technical Writing
Our team’s collective background ranges from teaching writing in the trenches of the public school system to the Pentagon, the US Senate and US Embassies. These experiences forged us into quite the team of word warriors. Technical writing is part of our DNA, so combined with our penchant for working with you and your team, we can tackle your B2B or white paper challenges and help you laser focus your efforts through strategic road maps. Why waste time on efforts that don’t tie into your company’s, department’s, or product brand’s strategic goals? Let us grapple with the tough details that lead your campaign to success in your market.